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What Are the Must-Have Pages for a Website for Tradies?

In today’s competitive marketplace it has become so important for tradies to have a website. A website for tradies means an extra opportunity to let their clients know how good they are. It gives a professional look and helps to introduce them to new customers, all things you as a business needs. For tradies having a website is essential because it helps them maintain a strong online presence. It also helps them to express themselves in whichever way they choose.

Websites are tradies’ secret weapon to conquer the mounting competition in the marketplace and make a name for themselves.

However, the question arises with 1.13 billion websites trying to get to the number one spot on the first page of search engines how do you stand out.

So, how do you ensure to stand out online?

In order to build credibility, remain in the competition, and stay relevant to your customers tradies need to develop a high-performance website for tradies or project driven website.

It’s important to develop a fully responsive website with must have pages that have high-performing features that will increase visibility and help attract potential new clients.

Let’s find out here which are some must-have pages for a tradie’s website:

Clean and Professional Homepage:

This is the very first page of any website for tradies, so it should briefly provide highlights of your services, trust signals such as certification logos, affiliate, photos of work, and testimonials. It should also provide your users a clear navigation to important pages, they should have joy while scrolling and navigating through the website. It should include CTA, headlines, offerings, and social media links.

About Us Page:

About Us page helps tradies let their potential customers understand who they are and what they do. The tradies must share company’s brand story, including its history, team members, mission, vision, and values. This will help to build trust and a personal connection with potential clients.

Dedicated Services Page is A Must

Detail of the services that tradies offer, including descriptions, pricing (if applicable), and any other specializations. These pages must have high-conversion rates because these are run by targeted keywords, exactly what users are looking for. 

Individual Project Gallery or Portfolio:

Creating a project gallery is a great way to showcase your previous work through photos or videos. This helps potential clients see the quality of work and the types of projects tradies can handle.

Winning Contact Us Page:

The information to be displayed on the contact page includes, contact form, phone number, email address, and physical address. The contact page must be convenient for users to inquire, provide feedback, or reach out for similar matters.

FAQs Section:

Find out most commonly asked questions and provide answers on this page.

Start a Blog or News:

If you plan to update website regularly, creating a blog content will be very valuable. Share company’s insights, tips, project updates and lates news. This will improve website’s search engine optimization (SEO).

Privacy Policy and Terms of Service:

These are must-have pages to demonstrate transparency, ensure compliance and data security regulations.

Regularly Provide Special Offers or Promotions (Optional):

Run frequent promotions or offer discounts, dedicate one page to such highlights to special deals.

Remember to keep website for tradies

visually appealing,

easy to navigate,

mobile-friendly.

regularly updated,

all information is accurate,

and up to date.

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