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How Tradies Can Improve Their Website’s Search Engine Ranking?

Improving website’s search engine ranking is vital. SEO (Search Engine Optimization) is helping search engines such as Google or Firefox, find and rank websites for tradies against similar websites. Customer searches for products and services, and search engine matches the user’s search terms. You can put your website for search terms to understand how high it ranks in the search engine. Your website having higher ranking means more visibility, more traffic and potential leads.

Websites for tradies need to rank high in search engine for attracting new customers and boosting overall business. For tradies – the hardworking professionals in the plumbing, electrical, and HVAC industries – ‘by harnessing the power of SEO can be a game-changer.’

Here are various strategies that tradies can use to enhance their website’s SEO and climb high on the search engine results pages (SERPs).

Understanding your online customers’ search behaviour

Websites for tradies need to understand how their customer behave, for example, they might be searching for a product or service. That’s how process of improving website SEO starts, this process includes-

Awareness- the customers use broader search where they are aware of the problem that needs to be fixed, for example “leaking pipes”

Consideration- the customer now starts considering the keyword and searches a location, features or product type, for example “plumber in Townville”

Purchase- customer is ready to buy and they will directly search for the service provider, for example, “ABS Plumbing”

Utilize keywords for website for tradies

Keywords are the words and phrases customers use when searching for your services on websites for tradies. The tools such as Google Keyword Planner, Ahrefs, or SEMrush are used to find relevant keywords. For example – “emergency plumber in Sydney” or “affordable electrician in Melbourne.”

Optimize your website Content Regularly

Updating websites for tradies content regularly allows search engines to scan the website more often. This is very competitive for the website, more often search engine visit, the faster they will find and index new content on your website. Then there you will see ranking benefits.

Examples of content that you can add are- information of new products and services, new customer success stories, videos or stories about your products or services, and related news.

Other important things such as review existing content every six months and remove irrelevant content. Also make use of sitemap so that help them find new content easily.

Use meta tags in the content on the websites for tradies

The pieces of content present in your website code that don’t display on the webs pages is meta tags. Examples of meta tags are-

meta description and page titles- these are the first things users see in search results, so these have to be compelling and with keywords.

alternative text – this text describes the content of media using keywords, usually images.

Get linked on other websites for higher ranking

Getting linked on other websites is a significant ranking factor. These act as a vote of confidence in the content. To build links- guest posting, local directories, asking local business to exchange links, press release for events and achievements.  

Stay up to date with the latest SEO techniques

To stay updated and keep your site to rank well, also find out what search engines are considering important to rank web pages. Stay up to date with new search behaviours and technologies such as AI-assisted search.

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